There's a new shop in town: Divine Frozen Yogurt.
First, this makes me feel old. I still remember what a scam frozen yogurt was the first time around. It's yogurt, so you feel healthy for eating it, but then you buy a gigantic container and top it with all kinds of toppings and really, is it that much better for you than ice cream? It's a health illusion.
Second, it's one of those serve-yourself outfits, which is also just a huge scam. I mean who can resist pulling that handle and watching the frozen goodness swirl into your cup. And who can possibly resist piling on toppings--as much as you want? And they have free samples. So you walk in and get your little paper cup and try out whatever flavor you want. For free. Then you're all hopped up on cake batter frozen yogurt and buying a giant cup is the only option.
But you can't weigh it out until the very end. And you walk right by the topping bar and how much can crushed Oreos weigh anyway? Probably not very much. Besides 44 cents an ounce is hardly anything.
And then you proceed to the register and all of a sudden you've found yourself holding $3.57 worth of frozen yogurt and crushed Oreos. Just to put that in perspective, last week I bought a 1.75 quart of Tillamook ice cream for $3.
So, you see? It's a double scam. You might be inclined to buy more because it's yogurt AND you might be inclined to buy more because you're the one getting hooked on the free samples, pulling the lever and walking past the toppings bar with their 75 different toppings, syrups and sauces.
And I'll probably be back this weekend.